JUST DO IT

We circled the globe and spent nearly all of last year shooting print ads for NIke 6.0 to match the new NIke JUST DO IT campaign that just launched. It was an incredible set of shoots to be a part of. I typically work with a pretty tight crew, so this was quite the experience to be on a set that was 30 people deep at times.

We ended right here in my backyard with the Wake shoot where I was able to shoot both apparel and the action images. We used a mixture of strobes and a healthy grip of hot lights (several 20K's and a 9 light Maxi-brut).

It was an all-nighter. But despite the long day and large production...everyone killed it. Thanks to all the riders and the whole crew involved. It was a shoot for the history books.